The continuing quest to make Old Spice “not your grandfather’s brand” is in full swing… Original spot. Love it.
Back in April 2009, Stink Digital and Tribal DDB Amsterdam unleashed the fury with an incredible campaign for Philips’ Cinema 21:9 HD Television. Scoffing at conventional product launch wisdom (i.e., television commercials, print ads, repeat) Philips’ brand team put their eggs into the digital basket; creating a flashy micro site with dreams of deeper consumer…
…and I don’t just mean the studly guys. Looks like they’re introducing a new slogan too. Not sure exactly what it means, but I think it means if I drink Guinness, the environment will be saved, so I’m in. Who’s with me?
A sweet little “advert” from the UK for John Lewis Department stores… (P.S. If you love this cover, it’s by former Guillemots front-man Fyfe Dangerfield, and he’s recentlytweeted that he’ll be releasing it as a digital download soon)