Feeling Creatively Drained?… Let This Letter From Pixar Inspire You

Words of wisdom from the animation industry… KCRW’s The Business, talks about the Animator Letters Project and airs a reading of the ‘Persist’ letter contributed by Pixar animator, Austin Madison, read by Austin himself.

PERSIST


Have a listen:
Pixar Animator, Austin Madison’s Letter- KCRW’s The Business by KCRW

Letter Transcript:

PIXAR

May 17, 2011

To Whom it May Inspire,
   I, like many of you artists out there, constantly shift between two states. The first (and far more preferable of the two) is white-hot, “in the zone” seat-of-the-pants, firing on all cylinders creative mode. This is when you lay your pen down and the ideas pour out like wine from a royal chalice! This happens about 3% of the time.
   The other 97% of the time I am in the frustrated, struggling, office-corner-full-of-crumpled-up-paper mode. The important thing is to slog diligently through this quagmire of discouragement and despair. Put on some audio commentary and listen to the stories of professionals who have been making films for decades going through the same slings and arrows of outrageous production problems.
   In a word: PERSIST.
   PERSIST on telling your story. PERSIST on reaching your audience. PERSIST on staying true to your vision. Remember what Peter Jackson said, “Pain is temporary. Film is forever.” And he of all people should know.
   So next time you hit writer’s block, or your computer crashes and you lose an entire night’s work because you didn’t hit save (always hit save), just remember: you’re never far from that next burst of divine creativity. Work through that 97% of murky abyssmal mediocrity to get to that 3% which everyone will remember you for!
   I guarantee you, the art will be well worth the work!

Your friend and mine,

Austin Madison

“ADVENTURE IS OUT THERE!”

Animator Letters Project

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VW Combines Internet’s Two Favorite Things!!!

Volkswagen’s “The Force” was hands-down the best commercial of Super Bowl 2011.   Now VW combines two of the Internet’s favorite things: Star Wars and adorable animals. If this isn’t tailor-made for going viral, I don’t know what is.

Enjoy the videos:
The Bark Side: 2012 Volkswagen Game Day Commercial Teaser

The Dog Strikes Back: 2012 Volkswagen Game Day Commercial

Bonus Feature:
The Making Of: The Dog Strikes Back Commercial

EXTRA Bonus Feature:
  Here is the number 1# commercial of 2011…
 The Force: Volkswagen Commercial

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A Year of Sun with Mr. Persol – by Kevin Dart and Stéphane Coëdel

If you are a fan of Yuki7 and the Gadget Girls like me, you’ll love this fun retro-styled animated commercial directed by Kevin Dart and Stéphane Coëdel for Italian eye-wear brand, PersolThe commercial spot was produced by Passion Pictures in London through advertising agency, Winkreative.

Click the player, and enjoy the video:

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